Communicating corporate change to special publics in an organisation
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
- Articles
- Submited: November 3, 2022
-
Published: November 7, 2022
Abstract
In April 1994 is vaarwel geroep aan 'n tydvak In Suid-Afrika. 'n Nuwe Suid-Afrika staan to midde van grootskaalse verandering. Laas genoemde manifesteer in makro sosiale, polltieke en ekonomiese aanpassing soos geformuleer binne die Heropbou en Ontwik kelingsplan (HOP). Groot organisasies maak deel hiervan uit en ondergaan talle strukturele aanpassings om tred te hou met eise van HOP. Regstellende aksie, maatskaplike opheffing ensovoorts is enkele voorbeelde. Moontlike privatisering van staatsbates maak verder deel van hierdie strukturele aanpassings ult en ontlok tans teenkanting uit vanaf vakbond geledere. In die ou tydvak was die tipe van teenkanting teen privatisering nie iets nuut nie. Neem die oud-regering se privati seringsbeleid in die laat tagtigerjare, toe staatsorganisasies by hierdie beleid ingeval het en dit grootskaalse organisasie verandering te weeg gebring het met gepaardgaande teen-druk vanuit geledere wat verandering nie wou aanvaar nie. In hierdie tyd is 'n ondersoekende studie vanuit 'n kommunikasie oogpunt na hierdie toenkanting binne 'n parastataal onderneem. In die artikel wat volg word lesse uit hierdie studie geleer, onder die loep geneem. Hierdie lesse kan waarskynlik suksesvol op meeste vorme van teenkanting teen poll-ekonomiese en sosiale verandering in organisasies van toepassing gemaak word. Publisher infated 20 to)
Article Metrics Graph
References
- Afrikaner Die Kommersialisering skep parasiete 1988 7 Oktober 6.
- ALLPORT GW & POSTMAN L 1947 The psychology of rumor. New York: Henry Holt.
- Beeld ANC moet sê waar hy staan met nasionalisering. 1992, 6 Februarie 4.
- BOOTH A 1986. Communication audits: a UK survey. Leicester: University of Leicester. https://doi.org/10.1016/0306-4573(86)90023-3 DOI: https://doi.org/10.1016/0306-4573(86)90023-3
- BRODY EW 1987. Communicating for survival: coping with diminish ing resources. New York: Praeger Publishers
- BURGESS RG 1985. In the field an in troduction to field research. London: George Allen and Unwin. Constitution of the South African Rail ways and Harbours Workers Un ion. 1990, Deel 1 tot 3. COSATU Constitution. 1985:1
- DIJKSTRA W & VAN DER ZOUWEN 1983. Response behaviour in sur vey interviews. London: Academic Press.
- EMMANUAL M 1981. Auditing communication practices in inside organizational communication. New York: Longman.
- FARACE RV MONGE PR & RUSSEL HM 1977. Communicating and organizations Massachusetts Addison-Wesley Publishing Company.
- FOWLER FJ & MANGIONE TW 1990. Standardized survey interviewing. Newbury Park: Sage Publications.
- https://doi.org/10.4135/9781412985925 DOI: https://doi.org/10.4135/9781412985925
- FRANCIS D 1987 Unblocking organ izational communication. Alder stadt: Gower Publishing Company Limited.
- HAMILTON S 1987. A communication audit handbook: helping organisa tions communicate. London: Pitmann Publishing.
- HASSINGER E 1959. Stages in the adoption process. Rural Sociology 24: 52-53
- HICKMAN CR & SILVA MA 1984. Creating excellence: managing corporate culture strategy and change in the new age. London: Urwin Publishers.
- HREBINIAK LG & JOYCE WF 1984. Implementing strategy. New York: Collier MacMillan Publishers.
- KATZE & LAZARSFELD PF 1955. Personnel influence: the part played by people in the flow of mass communications. New York: The Free Press.
- KIMMEL JA 1988. Ethics and values in applied social research. Newbury Park: Sage Publications. KINNEAR TC & TAYLOR J 1979. Marketing research: an applied approach. Kogakusha: McGraw HIL
- https://doi.org/10.4135/9781412984096 DOI: https://doi.org/10.4135/9781412984096
- KOEHLER JW ANATOL WE & AP PLEBAUM RO 1981. Organisational communication behavioral perspectives. New York Rinehart and Winston
- KRUGMAN HE 1965 Brainwave measures of media involvement Journal of advertising research n11(1) 3.9
- KRUGMAN HE 1966. The measurement of advertising involvement Public Opinion Quarterly 30 58359654
- https://doi.org/10.1086/267457 DOI: https://doi.org/10.1086/267457
- KRUGMAN HE 1977. Why three expo sures may be enough. Journal of Advertising Research 17: 7-12.
- McQUAIL D 1975. Communication. London: Longman.
- MOOLMAN A 1989. SA Vervoerdienste: Oppad na privatisering. Intreerede as ere-professor in die Departement Vevoer Ekonomie, Johannesburg: RAU New Nation The economy beyond apartheid: recommendations on post-apartheid policy. 1991 15-21 Junie 20-25.
- OVERTON N 1988. The academic role in communicating research to the public. Referaat vir die Departement van Gemeenskapsgesondheid Johannesburg: Universiteit van die Witwatersrand
- OVERTON N & VERWEYS 1991 Bestuurseminaar. SASOL Kunsmis Political ideologies and South African Trade Unions: a profile. 1990 B790.
- RAMOND C 1976 Advertising research: the state of the art New York Association of National Advertisers Rapport (Sake
