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Cellular phones as an m-commerce application in the emerging youth market in South Africa

Clarissa Muir
University of Johannesburg
Andrea Crystal
University of Johannesburg
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Cellular phones as an m-commerce application in the emerging youth market in South Africa. (2022). Communicare: Journal for Communication Studies in Africa, 24(1), 129-153. https://doi.org/10.36615/jcsa.v24i1.1764
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  • Submited: October 20, 2022
  • Published: October 24, 2022

Abstract

The effects of wireless communication on society emphasise one of the discrepancies
that exists between developed and developing countries like South Africa. Mobile commerce
is experiencing a growth rate in the developed world unlike in South Africa. Wireless
communication in the form of mobile communication is being adopted at a significant
pace, especially among urban emerging youth markets in South Africa. This market’s
connectivity is mainly via SMS. The most pertinent finding of the research is that the role
of cellular phones as an m-commerce application in the emerging youth market is one
of connectivity, lifestyle and usage convention.

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How to Cite
Cellular phones as an m-commerce application in the emerging youth market in South Africa. (2022). Communicare: Journal for Communication Studies in Africa, 24(1), 129-153. https://doi.org/10.36615/jcsa.v24i1.1764

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