Vol 12, No 2 (1993)

There are a number of Important cultural barriers between black and white South African women. These Include language, nonverbal communication, world view, thought pat terns and stereotypes. In an attempt to Investigate some of the cultural barriers this exploratory study focuses on the opinions of 20 black South African women and 20 white South African women. A convenience sample was used and the respondents were undergraduate students at the University of South Africa. Personal semi-structured interviews were conducted with the respondents. Open-ended questions were used allowing each respondent to provide her own perspective or point of view.

Successful advertising emerges as a creative and effective communication strategy. When advertising to the diverse South African black consumer markets, the creative team must be familiar with the values, needs and aspirations of the potential consumer and their creative ability to effectively act upon the value system of the consumer realises in the design of the advertising message.
This article concentrates on the findings of a qualitative research study to investigate the creative approach of the South African advertising industry towards the black consumer. The need for a receiver oriented creative perspective is established and reinforced through the design of two communication models which high light practical guidelines to be implemented by the advertising industry

This article focuses on the idea of nonviolent resistance as a strategy of agitation and whether it can help to promote unity through communication in South Africa. By means of critical-analytical argumentation key aspects of nonviolent resistance are posited, placed in historical context, and applied to socio-political reality In South Africa. It is concluded that nonviolent resistance efforts create a greater awareness of stumbling blocks that impede the promotion of Ideal communication (as mutual understanding) among all the social groups in South Africa. However, the dilemma of organising nonviolent actions responsibly, that is in such a way that they do not violate the human rights of others, remains.

This paper is based on a study to investigate the complex and diverse concept of religious communication.
This paper is based on a study to investigate the complex and diverse concept of religious communication.
In this study the construct, religious communication, is demarcated and defined by using a comparison between two forms of religion: Protestantism as found in the three Sisters Churches in South Africa and the New Age movement.
The religious communications pro cess is analysed through the symbolic interactionist perspective as a broad theoretical point of departure and within it a religious communication model was developed.
In the study the religious communication process is defined within the parameters of the individual and his different relationships (with God/ godhead, fellow-man and himself), his symbolic interaction and social context within which the religious communication takes place
The conclusion was reached that religious communication is more than Just intra-, Inter-, or spiritual/Intuitive communications. It is a true and real communication action that takes place on a two-dimensional level Since the study is based on a qualitative investigation there is room for the model to be empirically tested in possible future research

South Africa's current healthcare conditions show a first world / third world division. The rapid urbanisation of the 1980's and beyond, as well as our population growth rate, has put existing healthcare services under increasing pressure. This Increasing demand, exacerbated by limited funding, necessitates a fundamental restructuring of these services. This means that South African healthcare will have to refocus also from being curative to being more preventative. In such a system communication will have to play a major role as the emphasis clearly would also have to fall on education through the provision of information and guidance. Against this broad background, it would seem that Government has failed to adopt a fully integrated approach to primary healthcare communication. As a result, the allocation of communication resources and the design of communication interventions may not be fully effective in supporting substantive improvements in the primary health status of the country's population. The purpose of this study was to investigate this hypo thesis through a qualitative analysis of the perceptions held by health care workers of the effectiveness and suitability of Governments healthcare campaign

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