Students of the PU for uses sources of political information and expectations of the new South Africa,
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
- Articles
- Submited: November 5, 2022
-
Published: November 7, 2022
Abstract
The first new political dispensation in South Africa encouraged scholars to study political communication with a renewed interest. At the Potchefstroom University for Christian Higher Education, 275 students were involved in a survey to determine their future expectations and their sources of political information. It was found that the most negative expectations, which the students identified, included the following: more unemployment and poverty, the introduction of reverse discrimination, unsafe living conditions, emigration of whites and far-reaching increases in taxation. Positive expectations that were raised included more foreign investments, better relations with overseas countries and increased entrepreneurship. Students used primarily television, radio and newspapers as sources of political information, whilst friends and family were not as information as popular a Source of was anticipated by Nimmo's study (1978) in the USA. The study indicated that there was difference in the usage of media individuals with more positive expectations against those who inclined to have more negative expectations.
Article Metrics Graph
References
- BALL, AR. 1977: Modem politics and government. London: MacMillan.
- BENIGER, J.R. Media content as social indicators: the greenfield index of agenda-setting. Communication Research, Vol 5(4): pp 437-543.
- https://doi.org/10.1177/009365027800500404 DOI: https://doi.org/10.1177/009365027800500404
- BLACK, E.R. 1982: Politics and the news. Toronto: Butterworth.
- CHAFFEE, S.H.; WARD, L.S. & TIPTON, L.P. 1970: Mass communication and political socialization. Journalism Quarterly, Vol 47(4); pp 647-649.
- https://doi.org/10.1177/107769907004700401 DOI: https://doi.org/10.1177/107769907004700401
- CORD, R.L.; MEDEIROS, J.A. & JONES, W.S. 1974: Political science: an introduction. New M York: Appleton-Century-Crofts.
- Defleur, M.L. & BALL-ROKEACH, S.J. 1989: Theories of mass communication. London: Longman
- GERBNER, G. 1991: Symbolic messages functions of violence and terror. Alexander, Y. & Picard, RG (eds.) 1991: The camera's eye: news coverage of terrorist events. Washington; Brassey's. pp 3-10.
- GERGEN, K.J. 1985: The social constructionist movement in modern psychology. American Psychologist, Vol 40(3): pp 266-275.
- https://doi.org/10.1037/0003-066X.40.3.266 DOI: https://doi.org/10.1037/0003-066X.40.3.266
- HUYSAMEN G.K. 1983: Psychological measurement an introduction with South African examples, Pretoria: Academica JOUBERT, P. 1994 Studente positief oor toekoms. Beeld, p 9.
- LITTLEJOHN, SW. 1992 Theories of human communication Belmont: Wadsworth
- MCLEOD, J.M.; BECKER, L.B. & BYRNES, JE 1974 Another look at the agenda-setting function of the press. Communication Research, Vol 1(2), pp 131-165.
- https://doi.org/10.1177/009365027400100201 DOI: https://doi.org/10.1177/009365027400100201
- MCLEOD M., KOSICKI, GM & PAN Z 1991 On understanding and misunderstanding media effects Curren. J & Gurevitch, M (reds) 1991 Mass media and society London Edward Arnold Mcquail, D 1987 Mass communication theory an introduction London Sage
- NIMMO D & COMBS JE 1990 Mediated political realities London Longman
- NIMMO D 1978 Political communication and public opinion In America. Califomia: Santa S Monica
- O'NEILL, J. 1991: Plato's cave: desire, power and the specular functions of the media. New S Jersey: Ablix.
- PONTON, G. & GILL, P. 1986: Introduction to politics. Oxford: Basil Blackwell.
- RHOODIE, D. 1988: Politieke persepsiologie: 'n perspektief. Communicare, Vol 7(1): pp 56-58.
- SCHLEMMER, L 1992: Between pacts and power struggle. Prospects- South Africa in the nineties, Vol 1(4): pp 20-21, Dec.
- SHOEMAKER, P.J. 1984: Media treatment of deviant political groups. Journalism Quarterly, Vol 61(1): pp 66-67.
- https://doi.org/10.1177/107769908406100109 DOI: https://doi.org/10.1177/107769908406100109
- STEYN, H.S. & ENGELBRECHT, J.P. 1990; Praktiese statistiek vir die geesteswetenskappe. Potchefstroom: PU vir CHO.
- VORSTER, P.J. 1986: A systems model for political communication. Communicare, Vol 4(2): pp 44-50
- WESSELS, J.S. 1992: They've seen the future... and they don't like it. Prospects - South Africa in the nineties, Vol 1(4): pp 18-19. Dec
