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The Age of Communication: a new organisational paradigm for the new millennium

a new organisational paradigm for the new millennium

Sonja Verwey
University of Johannesburg
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The Age of Communication: a new organisational paradigm for the new millennium . (2022). Communicare: Journal for Communication Studies in Africa, 17(2), 1-15. https://doi.org/10.36615/jcsa.v17i2.1854
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  • Submited: October 27, 2022
  • Published: October 31, 2022

Abstract

In this article the author explores the fundamental shifts that occur in the
relationship of the corporation to individuals, and to society as a whole, as
a result of the emergence of new information' technology in the Age of
Communication. An overview is given of how the new corporate building
blocks of connectivity, corporate renewal and culture can evoke and
liberate the intellectual capital at the organisation, and more importantly
revive the spirit of the organisation. The author concludes that
corporations, within the Communication Age, can evolve from dominance
to pre-eminence through taking on a broader social role and becoming
fundamentally important socio-economic nodes in the individual's everexpanding connectMty networks.

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How to Cite
The Age of Communication: a new organisational paradigm for the new millennium . (2022). Communicare: Journal for Communication Studies in Africa, 17(2), 1-15. https://doi.org/10.36615/jcsa.v17i2.1854

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