Effective communication: Prerequisite for successful service quality implementation. A South African perspective
Prerequisite for successful service quality implementation. A South African perspective
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- Articles
- Submited: October 26, 2022
-
Published: October 31, 2022
Abstract
In the quest to establish communication as a critical management function both
literature and research have stressed the importance of effective communication as a
prerequisites to the success of various programmes including service quality. Effective
internal communication, leadership and employee issues seem to be three generic
aspects of critical importance in the potential success of any organisation. This
article will attempt to give academic insight into the link between service quality
initiatives and these three aspects and will attempt to underline the importance thereof
with current research results.
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How to Cite
Effective communication: Prerequisite for successful service quality implementation. A South African perspective. (2022). Communicare: Journal for Communication Studies in Africa, 18(1), 53-67. https://doi.org/10.36615/jcsa.v18i1.1849
