Towards an ethics perspective on the rational structure tradition of organisational communication

Colin Chasi
Monash University
Gideon de Wet
University of Fort Hare
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Towards an ethics perspective on the rational structure tradition of organisational communication. (2022). Communicare: Journal for Communication Studies in Africa, 27(1-2), 41-60. https://doi.org/10.36615/jcsa.v27i1-2.1742
  • Articles
  • Submited: October 18, 2022
  • Published: October 20, 2022

Abstract

The rational structure tradition of organisational communication is much referenced in academic
literature. The article outlines some key characteristics of this tradition. Some important theorists
to have contributed to this tradition include the great sociologist, Max Weber; the great champion
of scientific management, Fredrerick Taylor; and Luther Gulick, the champion of the division and
coordination of work. The MacDonaldised organisation is used to illustrate, not to evidence, one
form of organisation that has taken key aspects of the rational structure tradition to a fatal end.
This article attempts to overview this tradition and thereby to contribute an ethics perspective
focusing on the issue of the denial of the individual.

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How to Cite
Towards an ethics perspective on the rational structure tradition of organisational communication. (2022). Communicare: Journal for Communication Studies in Africa, 27(1-2), 41-60. https://doi.org/10.36615/jcsa.v27i1-2.1742

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