Special Issue -The Human Factor in Public Relations, Communication and Development: Africa's G20 Moment
As Africa assumes a more influential global position through its G20 membership and 2025 presidency, the intersection of Artificial Intelligence (AI), public relations, communication, and development necessitates critical reflection (Rogers, 2022; Stal, 2024)
This special issue invites interdisciplinary contributions that explore how human-centred approaches to AI can enhance communication and development across the African continent. Topics may include participatory AI design (Eke, 2023), strategic communication for digital inclusion (Gwagwa et al., 2020), public relations and advocacy around AI-driven reforms, the role of storytelling and narrative in shaping public perceptions of AI (Bosch, 2022), and the governance of AI through transparent, accountable, and people-focused frameworks (OECD, 2021; Cole, 2024). We are especially interested in research that interrogates the communicative power of AI in development initiatives, examines its social and ethical implications, and highlights African-led innovations that prioritise human dignity and context relevance (Mhlanga, 2024; Nhedzi & Azionya, 2025).
By centring the human experience within AI discourse, this issue aims to foster dialogue across fields such as strategic communication studies, media, development, technology policy, and public relations. We welcome contributions that reflect Africa’s diversity and leadership in shaping responsible, inclusive, and communicatively resonant AI futures, marking the continent’s G20 moment with substance and strategy.
Guest Editors:
Dr Caroline M. Azionya, Senior lecturer, Department of Strategic Communication, University of Johannesburg,
Dr Abyshey Nhedzi, Research associate, Department of Strategic Communication, University of Johannesburg, South Africa. nabyshey@gmail.com
- 31 March 2026: Full article submission deadline
The articles must be submitted online via https://journals.uj.ac.za/index.php/jcsa/about/submissions



