The Fred factor: the insightful marketing story about a man who changed the world of rock
the insightful marketing story about a man who changed the world of rock
Copyright and Licensing:
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
- Articles
- Submited: November 10, 2022
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Published: November 10, 2022
Abstract
So often we seem to speak in abstracts about marketing. We may all nod our heads when it
comes to the importance of the basics of digging and delving into the marketplace and thoroughly
researching the competition and looking at trend analyses. When we moreover talk about the
importance of positioning our brand and differentiating it by means of both an impactful name and
packaging that really do express the brand’s character, its DNA, we may all nod our heads again.
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References
- Mark Malden, my brother and a life-long friend of Fred, and the author of the unpublished book, ‘Fred from the inside out’
- Mark Blake, author of, in my opinion, the definitive book on Fred and Queen, ‘Is this the real life? The untold story of Queen’
- Mark Blake for supplementary interviews
- And lastly, but by no means least, the late Freddie Mercury, Rock Star, for granting oneon-
- one interviews
How to Cite
The Fred factor: the insightful marketing story about a man who changed the world of rock. (2022). Communicare: Journal for Communication Studies in Africa, 31(1), 61-75. https://doi.org/10.36615/jcsa.v31i1.2078
