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'n Konseptualisering van Kommunikasiebestuursopleiding

JM Groenewald
University of Pretoria
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’n Konseptualisering van Kommunikasiebestuursopleiding . (2022). Communicare: Journal for Communication Studies in Africa, 17(2), 42-72. https://doi.org/10.36615/jcsa.v17i2.1857
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  • Submited: October 27, 2022
  • Published: October 31, 2022

Abstract

Communication Management Training is an unfamiliar concept to some
communication scholars. Although there seems to be general agreement
on the pragmatic justification and viability of communication training in the
management sciences, questions are being asked about the academic
legitimacy of Communication Management as educational model. This
article sets out to explain communication management training through an
analysis of the four communication-focused subject areas that may be
legitimately taught in the management sciences. This analysis will be
based on a conceptual analytical framework, derived from prior attempts
to differentiate communication-related subject fields. To conduct the
analysis, the author made use of an exploratory qualitative approach by
studying contributions in The Joumal of Business Communication,
Management Communication Quarterly, ABC Bulletin, Communication
Monographs and Public Relations Review.

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How to Cite
’n Konseptualisering van Kommunikasiebestuursopleiding . (2022). Communicare: Journal for Communication Studies in Africa, 17(2), 42-72. https://doi.org/10.36615/jcsa.v17i2.1857

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