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A generic model for vocationally oriented public relations education in globalised contexts

Elizabeth M. Ferreira
Nelson Mandela Metropolitan University
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A generic model for vocationally oriented public relations education in globalised contexts. (2022). Communicare: Journal for Communication Studies in Africa, 23(1), 92-119. https://doi.org/10.36615/jcsa.v23i1.1784
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  • Submited: October 21, 2022
  • Published: October 24, 2022

Abstract

This article reports on a prescriptive generic Globalisation Model that was developed for
vocationally oriented public relations education in globalised contexts. The model is
based on a literature study that pointed out that the public relations profession is both
affected by the forces of globalisation, and it has the potential to play a role in the
management of globalisation towards a constructive outcome. The model consists of
a recommended curriculum and recommendations pertaining to the functioning of public
relations education departments in the context of globalisation. It is accompanied by
an annexure indicating how the generic Globalisation Model should be adapted for
application in South Africa.

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How to Cite
A generic model for vocationally oriented public relations education in globalised contexts. (2022). Communicare: Journal for Communication Studies in Africa, 23(1), 92-119. https://doi.org/10.36615/jcsa.v23i1.1784

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