Editorial

Abstract

On September 28 and 29, 2023, the University of Johannesburg’s Department for Strategic Communication hosted an international conference in conjunction with its sister department at Lund University, Sweden. Under the headline Reflect, Rethink and Reimagine: A Decade of Strategic Communication more than 120 scholars gathered physically and virtually to look back as well as forward, to take stock of past achievements as well as think about the future. The contributions from all over the continent, and indeed the world, spanned all levels of investigation: the tricky details on micro-level, the organizational dynamics on meso-level, the convoluted and complex issues on macro-level. Eminent practitioners joined the event. Some provided inspirational and visionary highlights; others, equally important, sobering reality-checks. Last but not least, UJ’s very own ‘Gallery of Talent’ challenged the participants with music, performances and poetry.