Television viewing and personality needs of South African adolescents
Copyright and Licensing:
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Share:
How to Cite
Television viewing and personality needs of South African adolescents. (2022). Communicare: Journal for Communication Studies in Africa, 4(1), 23-32. https://doi.org/10.36615/jcsa.v4i1.2138
- Articles
- Submited: November 14, 2022
-
Published: November 21, 2022
Abstract
ACCORDING to the needs-and gratifications approach, a person actively chooses programmes, articles and films and uses the content of this mass media material to gratify certain needs in him or herself. In this paper, results of a longitudinal study of the relationship between certain personality needs on the one hand and the television viewing behaviour and television programme preferences of adolescents on the other hand, are discussed. Based on a large scale South African study of the influence of television on school-going children, the data of approximately 2 000 adolescents, retested from their 12th to 18th year, are used. Multivariate statistical techniques, e.g. profile analysis, were used to analyze the data obtained by various psychometric instruments and questionnaires.
Article Metrics Graph
References
- AVERY, B.K., September/October 1979:53-70. Adolescents' use of the mass media. American Behavioral Scientist 23(1). BECKER, L.B., 1979: 54-73. Measurement of gratifications. Communication Research 6.
- https://doi.org/10.1177/000276427902300104
- BLUMLER, J.G., KATZ, E., 1974. The uses of mass communications. Sage Annual Re views, Vol. III, Beverley Hills, Sage Publications.
- CASSEL, R.N., KAHN, T.C., 1961. The Group
- Personality Projective Test (GPPT). Psychological Abstracts, Monograph Supplement I, Volume 8. COMSTOCK, G., CHAFFEE, S., KATZMAN,
- N., MCCOMBS, M., ROBERTS, D., 1978. Television and human behavior. New York, Columbia University Press.
- DIMMICK, J.W., MCCAIN. TA BOLTON W.T., September/October 1979. Media use and the life span. American Behavioral Scientist 23(1).
- https://doi.org/10.1177/000276427902300102
- DU PREEZ, P.H., 1980. 'n Ondersoek na die televisiekykpatrone en programvoorkeure van 'n groep standerd agt-leerlinge en die invloed wat televisie op hul studiegewoontes en -houdings mag hê. (An investigation into the television viewing patterns and programme preferences of a group of Standard eight pupils and the influence television might have on their study habits and attitudes.) HSRC, Pretoria.
- FABER, R.J., BROWN, J.D., MCLEOD, J.M., 1979. Coming of age in the global village: television and adolescence. In: WARTELLA, E. (ed.) Children communicating: Media and development of thought, speech, understanding Sage Annual Reviews, Vol. 7. Beverley Hills, Sage Publications.
- MARAIS H.C. ENGELBRECHT, H.J. GROENEWALD, H.J. PUTH, G, BREYTENBACH, H.J, 1980. Aspekte van massakommunikasie. (Aspects of mass communication.) Bloemfontein. P.J. de Villiers.
- MURRAY, JP. KIPPAX, S., 1979: 253-320. From the early window to the late night show: International trends in the study of television's impact on children and adults. Advances in experimental social psychology 12.
- https://doi.org/10.1016/S0065-2601(08)60264-6
- NEWSPAPER ADVERTISING BUREAU,1978, as reported in ROBERTS, D.F. and CHRISTINE, M. BACHEN, 1981: 307-356. Mass communication effects. Annual reviews of psychology 32.
- https://doi.org/10.1146/annurev.ps.32.020181.001515
- NICKERSON, R., 1981. Electronic analysis of Canadan television. Proceedings of the Fourth International Conference on Experimental Research in Televised Instruction. Memorial University of Newfoundland, Vol IV.
- ROBERTS, D.F.. CHRISTINE, M. BACHEN, 1981: 307-356. Mass communication effects. Annual review of psychology 32. SWANSON, D.L. 1977: 214-221. The uses and misuses of uses and gratifications. Hu- man communication research 3. TANNENBAUM, PH. (ed.), 1980. The entertainment functions of television. Hillsdale, New
- https://doi.org/10.1111/j.1468-2958.1977.tb00519.x
- Jersey, Erlbaum. VAN VUUREN, D.P. DE BEER JJ, DU TOIT S.H.C., (in press). Die verband tussen televisie kyk en die persoonlikheidsbehoeftes van 'n groep sekondêreskoolleerlinge. (The relationship between television viewing and personality needs of a group of secondary school pupils.) Pretoria, HSRC.
How to Cite
Television viewing and personality needs of South African adolescents. (2022). Communicare: Journal for Communication Studies in Africa, 4(1), 23-32. https://doi.org/10.36615/jcsa.v4i1.2138
