Political Communication In South Africa After Rubicon: A Trend Towards Professionalism?
A Trend Towards Professionalism?
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- Submited: November 14, 2022
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Published: November 21, 2022
Abstract
As voters have become used to the sophisticated presentation of messages in other spheres, they expect a similar sophistication in political communication. This has opened the way for political adver- tising In addition to traditional modes of political communication. This paper ex- amines political advertising in South Africa. It looks at political advertising In the Referendum '83 campaign, the communica- tlons disaster generally known as Rubicon and the new approach for Rubicon II. It proposes the utilisation of professionals in the communications field to assist in the formulation of a national communications policy to promote more open and more ef- fective government communication.
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How to Cite
Political Communication In South Africa After Rubicon: A Trend Towards Professionalism?. (2022). Communicare: Journal for Communication Studies in Africa, 5(1), 12-28. https://doi.org/10.36615/jcsa.v5i1.2121
