South Africa: A Different Sort of Marketing Mix
A Different Sort of Marketing Mix
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South Africa: A Different Sort of Marketing Mix. (2022). Communicare: Journal for Communication Studies in Africa, 6(1), 14-17. https://doi.org/10.36615/jcsa.v6i1.2109
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- Submited: November 11, 2022
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Published: November 14, 2022
Abstract
THE future of South Africa depends largely on the extent to which blacks and whites have common aspirations, goals and values, This paper, which is largely based on over a decade of research on social change amongst urban blacks and whites, outlines the roots of the prevailing value system; and highlights similarities and differences between the races comparisons are made with Western Societies where comparable research is being conducted.
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References
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How to Cite
South Africa: A Different Sort of Marketing Mix. (2022). Communicare: Journal for Communication Studies in Africa, 6(1), 14-17. https://doi.org/10.36615/jcsa.v6i1.2109
