South Africa
A Different Sort of Marketing Mix
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How to Cite
South Africa: A Different Sort of Marketing Mix. (2022). Communicare: Journal for Communication Studies in Africa, 6(1), 14-17. https://doi.org/10.36615/jcsa.v6i1.2109
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- Submited: November 11, 2022
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Published: 2022-11-14
Abstract
THE future of South Africa depends largely on the extent to which blacks and whites have common aspirations, goals and values, This paper, which is largely based on over a decade of research on social change amongst urban blacks and whites, outlines the roots of the prevailing value system; and highlights similarities and differences between the races comparisons are made with Western Societies where comparable research is being conducted.
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References
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How to Cite
South Africa: A Different Sort of Marketing Mix. (2022). Communicare: Journal for Communication Studies in Africa, 6(1), 14-17. https://doi.org/10.36615/jcsa.v6i1.2109
