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Reframing South African TV news as peace journalism: interim findings from a field experiment

interim findings from a field experiment

Jake Lynch
University of Sydney
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Reframing South African TV news as peace journalism: interim findings from a field experiment. (2022). Communicare: Journal for Communication Studies in Africa, 31(2), 78-98. https://doi.org/10.36615/jcsa.v31i2.2083
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  • Submited: November 10, 2022
  • Published: November 10, 2022

Abstract

This article presents an indicative sample from the results of an experiment that gathered
audience responses to television news that was coded as “war journalism” and “peace
journalism” respectively, in South Africa, during April 2012. From the peace journalism model,
evaluative criteria were derived under a set of five headings for content analysis of two television
news programmes and four newspapers. Distinctions under the headings were particularised
for individual stories by critical discourse analysis to disclose potential sources of influence
transmitted into audience frames. The test material was then coded to fall within the upper and
lower peace journalism quartiles of the ‘idiom and range’ of journalism, as currently practised,
demonstrated by the content analysis. Transcripts of discussions by focus groups who saw the
material, as well as written notes made whilst viewing by a larger sample of participants, were
themed according to Entman’s model of framing (1993), where causal interpretation is linked to
treatment recommendation. From these interim findings, peace journalism proved to be ideational
in the sense that peace journalism viewers were more likely to perceive structural and/or systemic
explanations for problems, and more likely to see opportunities for therapeutic and/or cooperative
remedies to be applied through exertions of political agency from different levels.

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How to Cite
Reframing South African TV news as peace journalism: interim findings from a field experiment. (2022). Communicare: Journal for Communication Studies in Africa, 31(2), 78-98. https://doi.org/10.36615/jcsa.v31i2.2083

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