President De Klerk and ethos: an alternative way of addressing the nation

an alternative way of addressing the nation

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President De Klerk and ethos: an alternative way of addressing the nation. (2022). Communicare: Journal for Communication Studies in Africa, 9(2), 32-39. https://doi.org/10.36615/jcsa.v9i2.2019
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  • Submited: November 7, 2022
  • Published: November 10, 2022

Abstract

This article deals with State President De Klerk's historic opening address before Parliament on 2 February 1990. The focus is on the speak er's ethos as essentially conceptua Ilsed by Aristotle in his Rhetoric, and as it has evolved in modern public speaking in the oratory setting. The evaluation is an exercise in rhetorical criticism based on the artistic stan dard and neo-Aristotelian approach. Both verbal and non-verbal messages are considered. The author con. cludes that Mr De Klerk's display of ethos was credible insofar as he con veyed expertness (Intelligence), trust worthiness and good will during the speech. In fact, given the principles of (Western) democratic politics, no South African State President or Prime Minister has ever reached out with so much apparent good will to the vast majority of South Africans.

References

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  2. Amhart, L. (1981). Aristotle on political reasoning. A commentary on the "Rhetoric". DeKalb, Illinois: Northern Illinois Univer sity Press.
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  6. Larson, C.U. (1989). Persuasion. Receptionand responsibility. Fifth Edition, Belmont, California: Wadsworth. Leadership, 9: March 1990.
  7. Littlejohn, S.W. (1978). Theories of human communication, Columbus, Ohio: Charles E. Merrill.
  8. Pearce, W.B. & Foss, K.A. (1990). The histor ical context of communication as a science. In Dahnke, G.L. & Clatterbuck, G.W. (Eds.) Hu man communication. Theory and research. Belmont, California: Wadsworth.
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  11. (Sources for the complete text of State President De Klerk's opening address In Parliament on 2 February 1990 were Han sard of the same date and an own video recording of the speech shown live on SABC-TV1.)
How to Cite
President De Klerk and ethos: an alternative way of addressing the nation. (2022). Communicare: Journal for Communication Studies in Africa, 9(2), 32-39. https://doi.org/10.36615/jcsa.v9i2.2019

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