The last word: Clicking, or cracking at the seams?
Clicking, or cracking at the seams?
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- Articles
- Submited: October 26, 2022
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Published: October 31, 2022
Abstract
A few weeks ago we were the fortunate recipients of Clicking by Faith Popcorn, proclaimed
by Fortune Magazine to be “the Nostradamus of Marketing”. The subtitle of the book is
“16 Trends to future fit your life, your work, and your business”. Nostradamus, here and
now telling us about our future?
As part of our strategy consulting work, we also read through a variety of magazines,
journals and e-zines covering a wide range of disciplines, such as business, economics,
politics and technology. Perhaps being more attuned to the trends we picked up
because of Clicking, it dawned on us that almost all of the articles illustrated in some
form or another a real shift in social patterns. This awareness raised a concern that
perhaps what Clicking was doing was simply illustrating the surface of a much more
substantial “social revolution”. Could it be that these trends are nothing more than
the symptoms of a much more profound change?
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References
- GHARAJEDAGHI, Y. 1994. Presentation by Institute for Futures Research. Unpublished.
- POPCORN, F. & MARIGOLD, L. 1996. Clicking: Sixteen trends to future fit your life, your work, and your business. New York : Thorsons.
