Advance Search

Top determinants of corporate reputation management

Nirvana Bechan
Cape Peninsula University of Technology
Keywords:
Copyright and Licensing:
Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Share:

How to Cite

Top determinants of corporate reputation management. (2022). Communicare: Journal for Communication Studies in Africa, 27(1-2), 1-18. https://doi.org/10.36615/jcsa.v27i1-2.1738
Crossref
Scopus
Google Scholar
Europe PMC
  • Articles
  • Submited: October 18, 2022
  • Published: October 20, 2022

Abstract

Positive reputation is a valuable corporate asset and needs to be managed proactively in
response to new threats entering the marketplace. Recent events have shown that the reputation
of an organisation can take years to build, yet takes only a few seconds to destroy. In this study,
it is suggested that knowing the top determinants of current reputation management can only
help to enhance the business objectives of an organisation by contributing to the bottom line
and gaining a competitive advantage. This paper looks at what communication managers in toplisted
companies operating in South African consider the top determinants of managing corporate
reputation in their organisations to be. The paper draws links between managing organisational
reputation and stakeholder management, and provides valuable findings for communication
specialists working in positions of management.

pdf
pdf

Article Metrics Graph

Article Views | PDF Downloads
Chart Graph | Range Graph

References

  1. Brewer, E.C. (2006). The Wal-Mart Way: Community service or sneaky exploitation? In S. May (Ed.), Case studies in organizational communication. California: Sage
  2. Caelers, D. (2006, March 18). Drug companies need to put poor people before profit. In Weekend Argus.
  3. Firestein, P.J. (2006). Building and protecting corporate reputation. Strategy & Leadership, 34 (4). Emerald Publishing Group.
  4. https://doi.org/10.1108/10878570610676864
  5. Flatt, S.J & Kowalczky, S.J. (2006). Corporate reputation as a mediating variable between corporate culture and financial performance. Paper presented at the10th International Conference on Corporate Reputation, Image. Identity and Competitiveness, New York, 25-28 May. Retrieved from: http://reputationinstitute.com/conferences/nyc06)/
  6. Fombrun, C. & Stanley, M. (1990). What's in a name? Reputation building and corporate strategy. Academy of Management Journal, 33: 233-259.
  7. https://doi.org/10.2307/256324
  8. Hill & Knowlton. (2004). Corporate reputation watch 2004. Retrieved from: http://www.hillandknowlton.co./crw
  9. Kim, J., Bach, S. & Clelland, I. J. (2006). Symbolic or behavioral alignment? managing corporate reputation in high emission industries. Paper presented at the10th International Conference on Corporate Reputation, Image. Identity and Competitiveness, New York, 25-28 May. Retrieved from: http://reputationinstitute.com/conferences/nyc06)/
  10. https://doi.org/10.1057/palgrave.crr.1550042
  11. Murphy, J. (2003). Restoring trust in business. New York: Arthur W. Page Society.
  12. Netzley, M. (2006). A third way: Asia's changing business environment. Paper presented at 10th International Conference on Corporate Reputation, Image. Identity and Competitiveness, New York, 25-28 May. Retrieved from: http://reputationinstitute.com/conferences/nyc06)/
  13. O'Rourke, J.S. (2006). Communication lessons from the withdrawal of Vioxx. Paper presented at 10th International Conference on Corporate Reputation, Image. Identity and Competitiveness, New York, 25-28 May, available at: http://reputationinstitute.com/conferences/nyc06)/
  14. Porter, M. (1996). What is Strategy? Harvard Business Review, Nov-Dec, 61-78.
  15. Sakurai, M. & Scarborough, D.P. (2006). Decline of corporate reputation caused by violation of corporate governance and compliance - Japan. Paper presented at 10th International Conference on Corporate Reputation, Image. Identity and Competitiveness, New York, 25-28 May. Retrieved from: http://reputationinstitute.com/conferences/nyc06)/
  16. Schoemaker, M., Nijhof, A. & Jonker, J. (2006). Human value management. Paper presented at 10th International Conference on Corporate Reputation, Image. Identity and Competitiveness, New York, 25-28 May. Retrieved from: http://reputationinstitute.com/conferences/nyc06)/
  17. Selcraig, B. (2006). Ethical investing comes of age. Sawubona, January, 99-102. Johannesburg: Mafube Publishing.
  18. Steyn, B. (2006). Strategy and Public Relations (Draft chapter). In E.L. Toth. (Ed.), The future of excellence in public relations and communication management: challenges for the next generation. USA: Lawrence Eribaum Associates.
  19. Trujillo, G. (2006). Dialogue, relationship and commitment with stakeholders. Paper presented at 10th International Conference on Corporate Reputation, Image. Identity and Competitiveness, New York, 25-28 May. Retrieved from: http://reputationinstitute.com/conferences/nyc06)/
  20. Van Riel, C.,B. M & Berens, G. (2006). Creating strategic business alliance through information and dialogue. Paper presented at 10th International Conference on Corporate Reputation, Image. Identity and Competitiveness, New York, 25-28 May. Retrieved from: http://reputationinstitute.com/conferences/nyc06)/
  21. Zyglidopoulos, S. C, Alessandri, S.W & Alessandri, T. (2006). Exploring the moderators on the branding strategy. Paper presented at 10th International Conference on Corporate Reputation, Image. Identity and Competitiveness, New York, 25-28 May. Retrieved from: http://reputationinstitute.com/conferences/nyc06)/
How to Cite
Top determinants of corporate reputation management. (2022). Communicare: Journal for Communication Studies in Africa, 27(1-2), 1-18. https://doi.org/10.36615/jcsa.v27i1-2.1738

Send mail to Author

Send Cancel

Custom technologies based on your needs

  • ORCID
  • Crossref
  • PubMed
    • Clarivate