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Exploring practitioner constraints in advancing to more senior corporate communication roles

Tanya le Roux
North West University
Benita Steyn
Cape Peninsula University of Technology
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Exploring practitioner constraints in advancing to more senior corporate communication roles. (2022). Communicare: Journal for Communication Studies in Africa, 25(1), 23-58. https://doi.org/10.36615/jcsa.v25i1.1734
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  • Submited: October 18, 2022
  • Published: October 20, 2022

Abstract

The primary objective of this phenomenological exploratory study was to explore the constraints
experienced by selected corporate communication practitioners in the South African banking
industry in advancing to more senior corporate communication roles.
The literature review indicated various individual, organisational and communication profession
constraints experienced by practitioners. In the empirical study, additional constraints, such as
organisational politics, the length of time spent in the organisation, the practitioner’s lack of
networking and relationship building skills, the lack of overseas experience, and the lack of the
standardisation of communication practitioner deliverables, were identified

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How to Cite
Exploring practitioner constraints in advancing to more senior corporate communication roles. (2022). Communicare: Journal for Communication Studies in Africa, 25(1), 23-58. https://doi.org/10.36615/jcsa.v25i1.1734

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