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The discovery of Fibonacci in integrated communication

Dalmé Mulder
University of the Free State
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The discovery of Fibonacci in integrated communication. (2022). Communicare: Journal for Communication Studies in Africa, 28(2), 43-58. https://doi.org/10.36615/jcsa.v28i2.1698
  • Articles
  • Submited: October 16, 2022
  • Published: October 17, 2022

Abstract

Fibonacci was a renowned scientific explorer. It is widely documented that the famous Fibonacci
numbering sequence is found in several spheres of life. To date, this phenomenon has not been
discussed within a communication context. However, a literature review done to explore the
different functional fields of organisational communication within an integrated communication
ideology, has brought to light that the Fibonacci phenomenon might also have relevance in the
field of communication. In this article communication - as foundation of modern organisations
- is explored from a systems perspective. The position of each of the different functional areas
of organisational communication in an organisation practising integrated communication is
demonstrated and the resemblance between this demonstration and the Fibonacci swirl is
highlighted.

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How to Cite
The discovery of Fibonacci in integrated communication. (2022). Communicare: Journal for Communication Studies in Africa, 28(2), 43-58. https://doi.org/10.36615/jcsa.v28i2.1698

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