Reading young adult South Africans’ reading of national television news
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- Submited: October 16, 2022
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Published: October 17, 2022
Abstract
This article introduces a theoretical perspective on young adults’ television news-viewing choices
grounded in the synthesis of reception aesthetics, socialisation theory and qualitative research
methodology. It argues that this theoretical framework allows for a deeper contextual reading of the
reader-text relationship and for the argument that, despite post-apartheid social transformation,
young adult South Africans’ readings of locally produced television news texts are still ideologically
situated sociocultural imports traceable to their differential class, race and gender positions in the
country’s social structure. Evidence produced through focus-group interviews is used to support
the position of the introduced theoretical framework.
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