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Mapping the field: participatory HIV/AIDS prevention communication and public self-expression as a way forward

participatory HIV/AIDS prevention communication and public self-expression as a way forward

Mariekie Burger
University of Johannesburg
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Mapping the field: participatory HIV/AIDS prevention communication and public self-expression as a way forward. (2022). Communicare: Journal for Communication Studies in Africa, 34(2), 19-38. https://doi.org/10.36615/jcsa.v34i2.1610
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  • Submited: October 14, 2022
  • Published: October 17, 2022

Abstract

Despite a vast array of HIV/AIDS prevention communication initiatives in South Africa, recent
research pointed out that the general public’s knowledge level about HIV/AIDS has decreased
and that risky behaviour associated with the spread of the virus, is on the increase. This means
that even though some successes with HIV/AIDS prevention communication have been achieved,
new innovative ways of communicating about the epidemic urgently needs to be investigated. In
search for a new direction, this article maps four forms of HIV/AIDS prevention communication
in the country. Instead of continuing on the trajectory of exploring project-based campaigns that
are initiated ‘from the outside’ (such as projects formulated by donor institutions), this article
suggests that community-initiated HIV/AIDS prevention communication initiatives might suggest
a new direction to supplement existing communication on the epidemic.

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How to Cite
Mapping the field: participatory HIV/AIDS prevention communication and public self-expression as a way forward. (2022). Communicare: Journal for Communication Studies in Africa, 34(2), 19-38. https://doi.org/10.36615/jcsa.v34i2.1610

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