Indigenous African Filmmakers as Social Critics: A Study of Fẹ́mi Adébáyọ̀'s Jagunjagun

A Study of Fẹ́mi Adébáyọ̀'s Jagunjagun

Abiodun Adelodun | Bio
University of the Witwatersrand, South Africa
Nureni Aremu Bakenne | Bio
Ghent University, Belgium
Olanrewaju Ogundeyi | Bio
North-west University, South Africa
Shola Adenekan | Bio
Ghent University, Belgium
Babatunde Adeyeye | Bio
North-west University, South Africa
Share:

How to Cite

Indigenous African Filmmakers as Social Critics: A Study of Fẹ́mi Adébáyọ̀’s Jagunjagun. (2025). De-Centre: Journal of Interdisciplinary Studies, 1(1). https://doi.org/10.36615/q139es25
  • Articles
  • Submited: May 16, 2025
  • Published: September 8, 2025

Abstract

Africa had been integrated into international cinema circuits since the beginning of cinema in Europe in the late 19th century while film screenings debuted in Lagos in 1903. Cinema was a one-way street: Africans watched films but could not thrive because of lack of capital to fund production due to the complex and expensive training, infrastructure and technical apparatus that celluloid cinema requires. The fundamental message on the continent has been to reawaken the consciousness of the younger generation of Africans with indigenous African filmmakers producing quality works by portraying historical tales in an African context. This study, therefore, focuses on the creativity and artistic aura behind the Nollywood film, Jagunjagun produced by one of Africa’s thespians, Femi Adebayo. Jagunjagun brings to bear, the thematic analysis of characters, settings, acting, language, costumes and other acts of theatrics within the film to project the new toga of social criticism being displayed by filmmakers in Africa. This study, adopting exploratory research methodology, investigates the role films play as social critics in preserving and promoting the Nigerian culture locally and globally. Data was gathered through the thematic analysis of characters in the film while also using secondary sources. Post-colonial theory of film was adopted as a theoretical framework of the study.

References

  1. Abdulrahaman, M.D., Faruk, N., Oloyede, A.A., Surajudeen-Bakinde, N.T., Olawoyin, L.A., Mejabi, O.V., Imam-Fulani, Y.O., Fahm, A.O. and Azeez, A.L., 2020. Multimedia tools in the teaching and learning processes: A systematic review. Heliyon, 6(11). https://doi.org/10.1016/j.heliyon.2020.e05312 DOI: https://doi.org/10.1016/j.heliyon.2020.e05312
  2. Adesokan, A., 2011. Postcolonial Artists and Global Aesthetics. Indiana University Press. https://doi.org/10.2979/6376.0 DOI: https://doi.org/10.2979/6376.0
  3. Adeyemi, S.M., 2021. Promoting Yorùbá culture, language through films tells our real stories. The News Digest, 12 May. Available at: https://newsdigest.ng/promoting-Yorùbá-culture-language/
  4. Agbanusi, A., 2017. How colonialism underdeveloped Nigerian indigenous languages. Mgbakoigba, Journal of African Studies, 7(1), pp.150-155.
  5. Akinola, O., 2013. The rebirth of a nation: Nollywood and the remaking of modern Nigeria. The Global South, 7(1), pp.11-29. https://doi.org/10.2979/globalsouth.7.1.11 DOI: https://doi.org/10.2979/globalsouth.7.1.11
  6. Akinyemi, A., 2016. Yorùbá oral tradition in contemporary society. Journal of African Cultural Studies, 28(1), pp.1-15. https://doi.org/10.1080/13696815.2015.1100069
  7. Akpabio, E., 2007. Attitude of audience members to Nollywood films. Nordic Journal of African Studies, 16(1).
  8. Akpan, A.J. and Udofia, A.F., 2021. Trends of application, challenges and prospects of filmmaking (in 21st century Nigeria).
  9. Armes, R., 2006. African Filmmaking: North and South of the Sahara. Indiana University Press. https://doi.org/10.1515/9780748628063 DOI: https://doi.org/10.1515/9780748628063
  10. Balabantaray, S.R., 2020. Impact of Indian cinema on culture and creation of world view among youth: A sociological analysis of Bollywood movies. Journal of Public Affairs, pp.1-7. https://doi.org/10.1002/pa.2405 DOI: https://doi.org/10.1002/pa.2405
  11. Baughman, J.L., 2006. The Republic of Mass Culture: Journalism, Filmmaking, and Broadcasting in America Since 1941. JHU Press.
  12. Beaver, F.E., 2015. Dictionary of Film Terms: The Aesthetic Companion to Film Art. New York: Peter Lang Incorporated, International Academic Publishers.
  13. Bittner, J.R., 1977. Mass Communication: An Introduction; Theory and Practice of Mass Media in Society.
  14. Blandford, S., Grant, B.K. and Hillier, J., 2001. The Film Studies Dictionary. UK: Arnold.
  15. Carey, L.M., 1988. Measuring and Evaluating School Learning. Boston and London: Allyn and Bacon Inc.
  16. Dairo, M., 2021. The role of indigenous films in preserving Nigerian culture: Analysis of Efunsetan Aniwura. Journal of Culture, Society and Development, 65, pp.17-23.
  17. Enahora, A.U., 1989. Film makers and film making in Nigeria: Problems and prospects. Africa Media Review, 3(3), pp.98-109.
  18. Endong, F.P.C., 2018. Cinema globalization and nation branding: An exploration of the impact of Nollywood on the Nigerian image crisis. Journal of Globalization Studies, 9(1), pp.77-90. https://doi.org/10.30884/jogs/2018.01.06 DOI: https://doi.org/10.30884/jogs/2018.01.06
  19. Enyindah, S.C. and Nwachinemere, C.A., 2024. Nollywood movies and the promotion of the Igbo culture. International Research Journal of Media and Communications, 12(1), pp.19-38.
  20. Falola, T., 2020. Yoruba Culture: A Philosophical Account. Carolina Academic Press.
  21. Giwa, E.T., 2014. Nollywood: A case study of the rising Nigerian film industry—content and production. Research Papers, 518.
  22. Hakkari, F. and Kantar, M., 2008. 2nd International Future Learning Conference on Innovations in Learning for the Future: e-Learning, 27-29 March 2008, Turkey. Available at: http://www.futurelearning.org.tr/fl2008/program/liste1.htm
  23. Hartley, J. and Davies, I.K., 1978. Note-taking: A critical review. Programmed Learning and Educational Technology, 15(3), pp.207-224. https://doi.org/10.1080/0033039780150305 DOI: https://doi.org/10.1080/0033039780150305
  24. Haynes, J. (ed.), 2000. Nigeria Video Films. Ohio: Ohio University Center for International Studies.
  25. Haynes, J., 1995. Nigerian cinema: Structural adjustments. Research in African Literatures, 26(3), pp.97-119.
  26. Hayward, S., 2013. Cinema Studies: The Key Concepts. Routledge. https://doi.org/10.4324/9780203075555 DOI: https://doi.org/10.4324/9780203075555
  27. Herskovits, M.J., 1972. Cultural Relativism: Perspectives in Cultural Pluralism. Vintage Books.
  28. Hudson, S., Wang, Y. and Gil, S.M., 2011. The influence of a film on destination image and the desire to travel: A cross-cultural comparison. International Journal of Tourism Research, 13(2), pp.177-190. https://doi.org/10.1002/jtr.808 DOI: https://doi.org/10.1002/jtr.808
  29. Hunt, H.G., Touzel, T.J. and Wiseman, D.G., 1999. Effective Teaching: Preparation and Implementation. 3rd ed. USA: Charles C. Thomas Publisher Ltd.
  30. Incekara, A., Sener, S. and Hobikoglu, E.H., 2013. Economic evaluation of the film industry in terms of strategic management within the scope of the creative innovative industries: The case of Turkey. Procedia - Social and Behavioral Sciences, 99, pp.636-647. https://doi.org/10.1016/j.sbspro.2013.10.534 DOI: https://doi.org/10.1016/j.sbspro.2013.10.534
  31. Kabadayi, L., 2012. The role of short film in education. Procedia - Social and Behavioural Science, 47, pp.316-320. https://doi.org/10.1016/j.sbspro.2012.06.657 DOI: https://doi.org/10.1016/j.sbspro.2012.06.657
  32. Lee, C.Y., 2012. Korean culture and its influence on business practice in South Korea. The Journal of International Management Studies, 7(2), pp.184-191.
  33. Mahdi, D.A., 2022. Improving speaking and presentation skills through interactive multimedia environment for non-native speakers of English. SAGE Open, 12(1), p.21582440221079811. https://doi.org/10.1177/21582440221079811 DOI: https://doi.org/10.1177/21582440221079811
  34. Maisuwong, W., 2012. The promotion of American culture through Hollywood movies to the world. International Journal of Engineering Research and Technology (IJERT), 1(4), pp.1-7.
  35. Mayer, R.E., 2008. Applying the science of learning: Evidence-based principles for the design of multimedia instruction. American Psychologist, 63(8), pp.760-769. https://doi.org/10.1037/0003-066X.63.8.760 DOI: https://doi.org/10.1037/0003-066X.63.8.760
  36. McCormick, P., 1996. There’s no substitute for good teachers. U.S. Catholic, 61(6), pp.46-48.
  37. Nwankwo, A.O., 2018. Harnessing the potential of Nigeria’s creative industries: Issues, prospects and policy implications. Africa Journal of Management, 4(4), pp.469-487. https://doi.org/10.1080/23322373.2018.1522170 DOI: https://doi.org/10.1080/23322373.2018.1522170
  38. Okome, O., 1996. The context of film production in Nigeria: The colonial heritage. Ufahamu: A Journal of African Studies, 24(2-3). https://doi.org/10.5070/F7242-3016668 DOI: https://doi.org/10.5070/F7242-3016668
  39. Okoroji, T., 2006. Developing an intellectual property strategy for Nollywood. Paper presented at the National Workshop on Developing an Intellectual Property Strategy, Abuja, 28-29 August. https://doi.org/10.1016/j.wpi.2006.07.006 DOI: https://doi.org/10.1016/j.wpi.2006.07.006
  40. Olugbenga, E. and Ayinla, F.I., 2017. Promoting cultural and social values in Yorùbá Nollywood movies. Africology: The Journal of Pan African Studies, 10(2), pp.34-48.
  41. Onuzulike, U., 2007. Nollywood: The birth of Nollywood: The Nigerian movie industry. Black Camera, 22(1), p.25.
  42. Onyenankeya, O.M., Onyenankeya, K.U. and Osunkunle, O., 2017. The persuasive influence of Nollywood film in cultural transmission: Negotiating Nigerian culture in a South African environment. Journal of Intercultural Communication Research, 46(4), pp.297-313. https://doi.org/10.1080/17475759.2017.1329158 DOI: https://doi.org/10.1080/17475759.2017.1329158
  43. Onyima, B.N., 2016. Nigerian cultural heritage: Preservation, challenges and prospects. Ogirisi: A New Journal of African Studies, 12, pp.273-292. https://doi.org/10.4314/og.v12i1.15 DOI: https://doi.org/10.4314/og.v12i1.15
  44. Shaka, F.O., 1994. Colonial and Post-Colonial African Cinema: A Theoretical and Critical Analysis of Discursive Practices. Doctoral dissertation, University of Warwick.
  45. Sharman, R., 2023. Moving Pictures: An Introduction to Cinema. Centre for Communication and Digital Knowledge, Hanoi University of Science and Technology.
  46. Showkat, N., 2017. Media and culture: A theoretical perspective of the inter-relationship. National Journal of Multidisciplinary Research and Development, 2(1), pp.55-60.
  47. Tucker, N., 2005. Nollywood in a starring role: Nigeria’s thriving film industry gets a showcase at AFI Silver. The Washington Post Online, 22 December.
  48. Vereș, S.A.N.D.A. and Magdaș, I.O.A.N.A., 2020. The use of the educational animated film in primary education in Romania: Literature review. Romanian Review of Geographical Education, 9(2). https://doi.org/10.23741/RRGE220204 DOI: https://doi.org/10.23741/RRGE220204
  49. Weinstein, P.B., 2001. Movies as the gateway to history: The history and film project. The History Teacher, 35(1), pp.27-48. https://doi.org/10.2307/3054508 DOI: https://doi.org/10.2307/3054508
  50. Wijnker, W., Bakker, A., van Gog, T. and Drijvers, P., 2019. Educational videos from a film theory perspective: Relating teacher aims to video characteristics. British Journal of Educational Technology, 50(6), pp.3175-3197. https://doi.org/10.1111/bjet.12725 DOI: https://doi.org/10.1111/bjet.12725
How to Cite
Indigenous African Filmmakers as Social Critics: A Study of Fẹ́mi Adébáyọ̀’s Jagunjagun. (2025). De-Centre: Journal of Interdisciplinary Studies, 1(1). https://doi.org/10.36615/q139es25

Send mail to Author


Send Cancel

Custom technologies based on your needs

  • ORCID
  • Crossref
  • PubMed
  • Clarivate