A metaphorical application of the concept ‘paradigm’ to the public relations domain. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 23, n. 1, p. 54–78, 2022. DOI: 10.36615/jcsa.v23i1.1782. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1782.. Acesso em: 22 jan. 2025.