Harnessing stakeholder sentiment on social networking sites: a new conceptual framework for online reputation management. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 35, n. 2, p. 55–84, 2022. DOI: 10.36615/jcsa.v35i2.1597. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1597.. Acesso em: 23 apr. 2026.