Fostering Financial Independence Among Women in India – A Case Study of LXME

Main Article Content

Abha Kaneria

Keywords

Fintech, Financial Literacy, Women Empowerment

Abstract

This article explores the relationship between financial literacy and financial independence. Through the case study method, it studies the impact and role of a fintech startup firm LXME in educating women about financial planning and helping them empower themselves in their personal and professional lives. LXME manages a Facebook group named ‘Being LXME’ which is a group of women that promotes women’s economic empowerment through financial literacy. The group works to simplify the financial terms and financial planning and investment so that women can understand the terminology easily and plan their finances better. LXME (beta version) was launched in 2018-19 by the Anand Rathi group. While there is no dearth of fintech apps in recent times, LXME has a unique proposition. Armed with the Facebook community, LXME guides women to make the right choices when it comes to decision-making for investment and personal finances. This article aims to shed light on how LXME has charted its path toward being a successful venture and how it plans to connect with their consumers to empower them to take charge of their finances by educating them.

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References

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