Castle Lite: A brand narrative of imagined communities and included consumers. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 33, n. 2, p. 40–53, 2022. DOI: 10.36615/jcsa.v33i2.1637. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1637.. Acesso em: 20 apr. 2026.