Breaking through the clutter and the impact of ambiguous arguments on consumers’ purchase decisions. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 43, n. 2, p. 31–49, 2024. DOI: 10.36615/1k83qp53. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/3003.. Acesso em: 21 jan. 2025.