The Fred factor: the insightful marketing story about a man who changed the world of rock. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 31, n. 1, p. 61–75, 2022. DOI: 10.36615/jcsa.v31i1.2078. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/2078.. Acesso em: 23 feb. 2025.