A hypothesis of ’How Advertising Works’ and implications for marketers and advertisers. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 4, n. 2, p. 68–72, 2022. DOI: 10.36615/jcsa.v4i2.2134. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/2134.. Acesso em: 23 feb. 2025.