The passing of the Dominant Paradigm: Looking back at Rogers. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 9, n. 1, p. 55–87, 2022. DOI: 10.36615/jcsa.v9i1.2044. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/2044.. Acesso em: 19 apr. 2026.