The creative approach of the South African advertising industry towards the black consumer. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 12, n. 2, p. 21–35, 2022. DOI: 10.36615/jcsa.v12i2.2001. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/2001.. Acesso em: 17 apr. 2026.