Humour effects in South African advertising: "Not so funny" . Communicare: Journal for Communication Studies in Africa, [S. l.], v. 20, n. 1, p. 44–66, 2022. DOI: 10.36615/jcsa.v20i1.1868. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1868. Acesso em: 19 jun. 2026.