Integrated Marketing Communication (IMC) and the role of Public Relations (PR) therein: a case study of University X. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 22, n. 1, p. 21–57, 2022. DOI: 10.36615/jcsa.v22i1.1799. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1799.. Acesso em: 22 jan. 2025.