The evolution of marketing communication: from selling to integration. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 23, n. 1, p. 220–237, 2022. DOI: 10.36615/jcsa.v23i1.1789. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1789.. Acesso em: 10 may. 2026.