Interactivity and public relations on the web: a theoretical analysis. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 23, n. 1, p. 33–53, 2022. DOI: 10.36615/jcsa.v23i1.1781. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1781.. Acesso em: 19 apr. 2026.