The role of product placement in feature films and broadcast television programme: an IMC perspective. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 24, n. 2, p. 1–16, 2022. DOI: 10.36615/jcsa.v24i1.1767. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1767.. Acesso em: 11 jun. 2026.