Internal branding as a tool for integrated organisational alignment. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 27, n. 1-2, p. 61–80, 2022. DOI: 10.36615/jcsa.v27i1-2.1744. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1744.. Acesso em: 22 jan. 2025.