Beyond product placement: a model for advergaming as viral marketing tool in South Africa. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 30, n. 1, p. 47–65, 2022. DOI: 10.36615/jcsa.v30i1.1665. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1665.. Acesso em: 24 apr. 2026.