A guideline for the strategic implementation of social media messaging within a marketing communication context. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 35, n. 2, p. 16–38, 2022. DOI: 10.36615/jcsa.v35i2.1595. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1595.. Acesso em: 23 apr. 2026.