Response strategies to maintain emotional resonant brand reputations when targeted by user-generated brand parodies. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 36, n. 1, p. 1–26, 2022. DOI: 10.36615/jcsa.v36i1.1575. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1575.. Acesso em: 16 apr. 2026.