Measuring the effectiveness of out-of-home advertising campaigns in South Africa. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 39, n. 1, p. 33–55, 2022. DOI: 10.36615/jcsa.v39i1.1527. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1527.. Acesso em: 1 may. 2026.