An exploration of entrepreneur brand orientation and consumer perceptions of SMEs’ brand positioning. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 39, n. 2, p. 49–74, 2022. DOI: 10.36615/jcsa.v39i2.1520. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1520.. Acesso em: 28 apr. 2026.