A conceptual model of corporate storytelling for branding. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 39, n. 2, p. 25–48, 2022. DOI: 10.36615/jcsa.v39i2.1519. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1519.. Acesso em: 23 feb. 2025.