Brand contact integration in the Ethiopian beer market: An internal IMC view of the market interface. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 41, n. 1, p. 25–34, 2022. DOI: 10.36615/jcsa.v41i1.1393. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1393.. Acesso em: 22 jan. 2025.