Product videos “gone viral”: Exploring the role of content, positive affect and social motivations. Communicare: Journal for Communication Studies in Africa, [S. l.], v. 40, n. 2, p. 43–62, 2022. DOI: 10.36615/jcssa.v40i2.1310. Disponível em: https://journals.uj.ac.za/index.php/jcsa/article/view/1310.. Acesso em: 10 may. 2025.