Sappi’s stakeholder engagement approach involves listening to multiple voices for social impact
Copyright (c) 2023 Andre Oberholzer , Mpho Lethoko , Mari Lee, Dalien Benecke, Thabisile Phumo
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
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Published: July 21, 2023
Abstract
Putting theory into practice remains a challenge in the diverse South African context. The authors of this case study seek to present a communication programme that have been implemented by African communication professionals and which illustrate the practical application of business and social impact results to communication theory. Sappi is an Africa-headquartered multinational company with a global footprint which uses its stakeholder approach as part of its business strategy. Sappi is a leading global provider of everyday materials made from wood-fibrebased renewable resources. The company works with its partners to build a thriving world by acting boldly to support the planet, people and prosperity (Sappi, 2023). This article critically evaluates how Sappi uses stakeholder engagement to achieve this purpose statement.
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