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Globalization and communication science: Suggested theoretical approaches and areas of research

Suggested theoretical approaches and areas of research

Elizabeth M. Ferreira
Nelson Mandela University
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Globalization and communication science: Suggested theoretical approaches and areas of research. (2022). Communicare: Journal for Communication Studies in Africa, 23(2), 94-118. https://doi.org/10.36615/jcsa.v23i2.1769
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  • Submited: October 20, 2022
  • Published: October 24, 2022

Abstract

Globalization is an inevitable phenomenon characterized by both integrating and
disintegrating forces. This article argues that the outcome of Globalization will be
determined by how the global community responds to, and engages in, the process. It
suggests that communication scholars can play a role in influencing globalization towards
a constructive outcome by directing their research endeavours and theoretical reflection
towards finding ways to enhance human development and effective global integration.
A conceptualization of globalization for communication science and a number of
theoretical approaches which could be used to study the phenomenon from a
communication perspective, are proposed. Lastly, suggestions are offered for research
contributions that could assist in steering the global system towards a more mature and
stable state and the attainment of a higher order of societal consciousness.

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How to Cite
Globalization and communication science: Suggested theoretical approaches and areas of research. (2022). Communicare: Journal for Communication Studies in Africa, 23(2), 94-118. https://doi.org/10.36615/jcsa.v23i2.1769

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