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Development and validation of a hybrid measure of organisational communication satisfaction

Amanuel Gebru Woldearegay
Addis Ababa University
George Angelopulo
University of South Africa
Seleshi Zeleke Teketel
Addis Ababa University
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Development and validation of a hybrid measure of organisational communication satisfaction. (2022). Communicare: Journal for Communication Studies in Africa, 34(1), 1-26. https://doi.org/10.36615/jcsa.v34i1.1616
  • Articles
  • Submited: October 15, 2022
  • Published: October 17, 2022

Abstract

The purpose of the study was to develop a hybrid quantitative audit of organisational communication
satisfaction for the public service. In Study One, a two-factor solution was obtained, based on
parallel analysis as a factor determination strategy with data obtained from 264 civil servants
using a 30 item measure. In Study Two, the items of the new EFA-generated organisational
communication satisfaction scale were renumbered consecutively and the scale was crossvalidated
on a new sample of 288 civil servants from the Addis Ababa City Administration. The
cross-validation necessitated model respecification and re-estimation. The respecified model
underwent validation at different levels. All seven aspects of validity, namely content validity,
construct validity, factorial validity, reliability, convergent validity, discriminant validity and
nomological validity were addressed and found to be adequate, pointing to a refinement in the
measurement of communication satisfaction. However, limitations are also indicated as avenues
for further enquiry.

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How to Cite
Development and validation of a hybrid measure of organisational communication satisfaction. (2022). Communicare: Journal for Communication Studies in Africa, 34(1), 1-26. https://doi.org/10.36615/jcsa.v34i1.1616

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